 | |
| Division | |
| Industry | Automotive
|
| Predecessor | Henry Ford Company |
| Founded | Michigan, U.S. August 22, 1902 |
| Founder |
|
| Headquarters | New York City, New York,United States |
Area served
| Worldwide |
Key people
| Johan De Nysschen, President, Cadillac |
| Products | Luxury vehicles |
Production output
| 149,782 vehicles sold (2012) |
| Owner | General Motors Company |
Cadillac /ˈkædɨlæk/, formally the Cadillac Motor Car Division, is a division of U.S.-based General Motors Company (GM) that markets luxury vehiclesworldwide. Cadillac's primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide. Historically, Cadillac automobiles have always been the luxury icon within the United States of America.[2] In 2012, Cadillac's U.S. sales were 149,782 vehicles.[3]
Cadillac is currently the second oldest American automobile brand following fellow GM marque Buick and is among the oldest automobile brands in the world. Cadillac was founded from the remnants of the Henry Ford Company in 1902, almost 9 years before Chevrolet was founded.[4] The company was named after Antoine Laumet de La Mothe, sieur de Cadillac, who foundedDetroit, Michigan. The Cadillac crest is based on his coat of arms.
General Motors purchased the company in 1909. Cadillac had laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts while simultaneously establishing itself as one of America's premier luxury cars. Cadillac introduced technological advances, including full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, with theV8 engine setting the standard for the American automotive industry.
Cadillac is the first American car to win the Dewar Trophy from the Royal Automobile Club of England, having successfully demonstrated the interchangeability of its component parts during a reliability test in 1908; this spawned the firm's slogan "Standard of the World". It won that trophy a second time in 1912 for incorporating electric starting and lighting in a production automobile.[5]
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